Sports Management is
just the beginning…
We provide key services to the Sports Industry: marketing, commercial strategy and consulting services. We have over 30 years experience working with Executives and Athletes; shaping business strategies, advising governing bodies and facilitating better connectivity between fans and sports.
Our Culture is the intersection
of our values and beliefs…
Sport is more than competition. It is culture, community, and commerce intertwined. At its core, it is a force for transformation, of individuals, organisations and societies. We believe that sporting excellence is not built solely on talent on the field, but on the strength of the structures, strategies, and leadership that shape it.
We are Seventy7
Sports Management is at the core of our work; our expertise and network has allowed us to engage in some really exciting aspects of the industry.
From Sports Entertainment (Sportstainment) and Play-to-Compete to the meaningful work we do in the beautiful game (Football).
We are all about making an impact and mobilising from sustainability to success.
59% of professional football clubs across the top four leagues reported receiving formal or informal investment enquiries in the past year.
The financial landscape of football clubs further emphasises the importance of investment readiness. Despite the substantial revenues reported by some clubs, many continue to operate at a loss. This financial reality makes clubs more receptive to investment opportunities that can provide the necessary capital for growth and stability.
What is your Football Club Investment Readiness Index Score?
