Sports Entertainment
We build sports IP with global ambition.
Seventy7 Sports create, nurtures and owns sports properties designed to scale. From tournaments and competitions to long-term platforms with commercial and media relevance.
Our focus is on building IP with repeatability, rights control, and distribution in mind, ensuring each property can grow audiences, attract partners, and compound value over time.
Creation is deliberate.
Ownership is central.
Scale is designed, not assumed
What we build
Tournament &
Competition IP
We design and operate original tournaments and competition formats built for repeatability, global relevance, and long-term commercial value.
Commercial Rights
& Partnerships
We structure and control commercial rights, aligning sponsors, partners, and stakeholders with the long-term growth of each property.
Content Creation,
Media & Audience
We design media-ready formats, audience strategies, and brand systems that enable scale, distribution, and sustained relevance across markets.
Our Projects
