At Seventy7 Sports, we don’t just work in sports — we reimagine what sport can become.

Our portfolio spans the entire ecosystem, from the grassroots of the game to the global stage. We partner with Football Clubs, Federations, and Tournaments to unlock commercial growth, elevate performance structures, and transform legacy operations into scalable, modern enterprises.

But we don’t stop at the traditional pitch. Our Sportainment  division sits at t he intersection of sports and entertainment… where fans don’t just watch, they participate. We’re pioneering experiences through multi-sport simulator centres , immersive environments, and content-driven engagement that turns sport into culture.

Then there’s the next frontier… Play to Compete.

Fast-paced. Urban. High-energy. This is where the new generation lives and plays. From street football movements to iGaming ecosystems and the rise of Urbanball Leagues, we’re building the frameworks and formats that merge competition, technology, and community into one pulse.

Seventy7 Sports operates where tradition meets innovation. Where passion meets business and where the future of sports, in all its forms takes shape.

We’re not just investing in projects…  We’re architecting the new world of sport.